Short description:
This training course provides an overview of crisis communication and media relations, including how to develop effective communication strategies, manage media inquiries, and communicate with stakeholders during a crisis. Participants will learn how to develop and implement crisis communication plans to ensure effective communication during a crisis.
Curriculum/Modules:
- Introduction to crisis communication and media relations
- Communication planning and strategy development
- Media relations and media management
- Stakeholder communication and engagement
- Crisis communication implementation and review
Skills and knowledge acquired:
Participants will gain a comprehensive understanding of the principles and practices of crisis communication and media relations, and how to develop and implement effective communication strategies during a crisis. They will be able to manage media inquiries, communicate effectively with stakeholders, and implement crisis communication plans to ensure effective communication during a crisis.
Target audience:
This training course is suitable for professionals who are responsible for managing communication and media relations during a crisis, including crisis managers, public relations professionals, and communication managers.